Research & Planning
There’s something we always like to do before we put pen to paper or fingertip to mac.
This key phase is often ignored and after all, how can we produce the right solutions unless we know the right questions?
It’s our belief that we should send our research and planning team out to research the market, helping to understand just how your product or service is perceived and how it fares in the competitive landscape. You’ll find it not only clears the haze, but can also shed light on some things you may not even have considered before.
Of course that calls for individually tailored research programmes, and we always ask you to take part in the data collection. This underpins the very core of our brand methodology and ensures that a brand is created to support the vision, whilst appealing to the consumer.
Once we have the raw data, we analyse it to the Nth degree and extract the nuggets of truth our clients invariably find fascinating. It is these absolutely priceless insights that become the starting point for our planning, strategic direction and ultimately our creative solutions.