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Q: What is Digital print?

A: Any type of reproduction method that utilizes electronic files to produce a printed material from dots of ink, toner or dye is…

Q: Why digital printing & not any other type of printing?

A: Digital printing has made it possible to produce four color printing in small quantities, cost effective & quickly. For short to…

Q: What is the advantage of digital printing over conventional printing?

A: Digital printing technology means that images can be transmitted electronically into memory, to be stored for further use. Data…

Q: What resolution can I expect from digital printing?

A: The resolution normally used for outdoor large format prints is between 300 dpi to 600 dpi depending upon their viewing distance…

Q: What should be the file format for digital printing?

A: The files should be of high resolution in Adobe Photoshop, Adobe Illustrator formats (.psd, .tif, .eps, .jpeg).

Glossary

DPI (Dots Per Inch)
Measurement of linear resolution for a printer or scanner. For eg. A resolution of 300 dpi means that there are 300 dots in one inch. A higher number of dots create a finer resolution.

Full Color Digital Graphics (Digital Printing)
The power of a full color digital image is unmistakable – its depth and dimension commands your attention, instantly bringing focus to your product or service. Full color digital graphics can enhance your professional image and credibility, build customer awareness in record time and draw a dynamic distinction between you and your competition. Among the many marketing messages we encounter each day, only a few have lasting impact. With our full color digital graphics, your message will cut through the clutter.

Flex face 
Flex face are PVC material used for: Flex face front lit (opaque) and Flex face backlit (translucent)

Gloss Paper
Paper with a gloss finish, usually used for higher quality printing.

Gloss Finish
A coating on paper that provides a higher reflection of light which results in a shiny appearance. Gloss coating reduces ink absorption, which allows excellent contrast and color definition.

Gradient
A gradual changing of screen densities which creates a blending from light to dark, or dark to light.

Ink Jet
A printing technology in which liquid sprayed through tiny nozzles onto the paper in a pattern of dots, forming the image on the paper. The ink being sprayed from the nozzles is controlled by a computer.

Lamination
Prints are also laminated with lower micron clear polyester film to enhance life of film. This is done manually and mechanically.

Mesh
PVC material with holes for air to pass.

Opaque
The property of papers that prevents “See through” of printing from the opposite side. Or water soluble paint used to block out areas on the negative film that you do not want light to pass through and expose the plate.

Opaque Adhesive
Adhesive used for block out purposes. It is used to prevent see through when a label is used to cover up errors. The adhesive is generally permanent

Screen Printing 
A printing method where a squeegee is used to force ink through a mesh fabric that has stenciled image area that allows the ink to pass through the fine mesh to create the image on the intended surface.

Offset printing 
The transfers of ink images from a plate to a blanket cylinder, which in turn transfers the image to the printing material as it passes between the blanket and the impression cylinder and pressure is applied. Also referred to as offset lithography.

Substrate
The material or stock that serve as the base onto which another material, chemical or solution is applied. Materials such as paper, plastic, film and acetate can all be the base substrate

UV Ink
100% solid ink, solvent free, cured with ultra violet lights.

Vinyl
A film that is highly durable and resistant to chemicals and moisture. Excellent self adhesive material for indoor and outdoor use.